In October 2012, Bountourage founder, Alex, BASE jumped off of an 876' bridge wearing thigh-high patriotic Chubbies shorts in front of more than 100,000 spectators.
When he shared the photos of his death-defying plunge with the young apparel company behind the shorts, they were blown away and immediately utilized his photos for their most visible social media initiatives and marketing campaigns. With this exchange, the company now had awe-inspiring photos of their product being used while Alex became the face of a company he loved.